State of the Beauty Mat Business. For years, the salon floor mat business has been in shambles as the category has been walked all over and not taken seriously. Truth be told, there has been little reason to think otherwise. This is a creative industry that puts emphasis on the vast differences in the quality of products. Yet, so little progress has been demonstrated with something so important as the performance, health and safety of the stylist. The mind set has been, why use mats if I don’t need them? Clearly, many stylists are not yet educated on wellness benefits, and how a simple floor mat can play such a critical role in the longevity and productivity of their career. Salon owners are often reluctant because of the poor esthetics offered to them. Basically, unevenly positioned, tattered and torn, barely functional recycled slices of tires or punctured foams are going to conflict with the look of most salons.
They Have to Perform. There are a lot of choices. Different styles, different components and yes, some good mats. However, it is our intention to offer the absolute best products available. This includes, comfort, durability and design. Polyurethane mats have proven to be very effective, yet with some limitations. Smart Step now uses the next generation in polyurethane technology. The entire Salon and Spa Collection is constructed of one piece, ¾”, 100% polyurethane. This exclusive design creates a much more durable
mat to compliment the extraordinary comfort they offer. The resilience concern of polyurethane mats has been overcome. Gone are the days of torn and ragged salon mats as the one piece structure eliminates the unsafe and unsightly look of the past. Before we launched the Salon and Spa Collection, our other Smart Step divisions have successfully supplied mats with this one piece technology to many environments including several medical fields, Homeland Security, international airports, over 400 national retailers, industrial, hotel and motel, casinos and others.
Designs That Accommodate. Smart Step has been selling and producing salon mats for many years. During this time we have attended hundreds of trade shows, spoke with thousands and thousands of stylists and worked with over 80 distributors. Through the industry itself, we have been educated that they need a mat that works, lasts and looks good in the salon. For this reason we have offered three completely different series of salon and spa mats. The Elite Series, the best in individual salon and spa mats. The Infinity Series, continuous puzzle piece mats, and the Signature Series, personalized stylist and salon mats. Finally some excitement. Each offering its own esthetic look and appeal while maintaining the importance of performance.
